Author Archive
Nitro for the New York Jets

Nitro for the New York Jets

In 2001, Pentagram’s Michael Beirut commissioned New York-based studio Hoefler & Frere-Jones to create a custom typeface for the New York Jets. To create the new typeface, H&FJ extrapolated elements from the original 1960s logo. Nitro is a very bold, heavily slanted (28 degrees!), uppercase-only sans serif that conveys the speed, skill and determination of...
Tess

Tess

Identity created by Mind Design for a new London based model agency which evolved from Independent Talent.
AudiType, Part 2

AudiType, Part 2

This article is a continuation of the first part of our feature on the custom typeface designed for Audi by Paul van der Laan and Pieter van Rosmalen of Bold Monday. The second of two parts, this section will investigate the formal qualities of AudiType.
AudiType, Part 1

AudiType, Part 1

The custom typeface AudiType was produced between 2008 and 2009 and quickly drew the attention of the international typographic community.
Sudafed

Sudafed

When Johnson & Johnson’s long-standing Sudafed brand was recently reinvented, LuxTypo was commissioned to create a new logo along with a custom font that serves as the starting point for the brand’s current visual language.
Wyatt for O Magazine

Wyatt for O Magazine

In September 2010, O: The Oprah Magazine launched the first full redesign in the magazine’s ten year history.
Stepping Grounds

Stepping Grounds

Stepping Grounds is an arts and cultural management company providing qualitative and innovative services within the existing cultural landscape. The logo, designed by Peter Biľak of Typotheque is intended to show transformation and progress using only type, without the aid of other symbols. Conceived and drawn specifically for the Stepping Grounds logo, the idea was...