The Royal Carré Theatre in Amsterdam is the most well-known theater in The Netherlands. Paul van der Laan of Bold Monday created Oskar Carré Poster, a typeface designed to match the already existing logo.
Since its completion in 1887 the Royal Carré Theatre, situated on the bank of the Amstel river carries a rich history of hosting circuses, cabaret, vaudeville shows, stand-up comedy, musicals, ballet performances and concerts. The theatre’s posters – produced in-house after an overall design by Thonik – consist of a bright red background with simple typography in white. Similarly to the logo, the typeface hints strongly back to the style of advertising lettering of the early 20th century in Holland.