Kris Sowersby was commissioned by Muggie Ramadani Design to create the wordmark for Embassy, a luxury retailer based in Switzerland, with stores in Lucerne and St. Moritz. Embassy specializes in watches, gemstones and antique jewellery. Recently September Industry featured Muggie Ramadani’s studio, in particular the branding work for Embassy, be sure to check out their feature for more images.

The Embassy wordmark by Sowersby is paired with Neutraface 2 by Christian Schwartz, available from House Industries. Neutraface 2 is used throughout the identity collateral and is paired with Georgia on the Embassy website.

Muggie Ramadani Studio is a interdisciplinary design studio based in Copenhagen, Denmark. View more images from the Embassy branding at September Industry.

Kris Sowersby started the Klim Type Foundry in 2005, he is currently based in Wellington, New Zealand. His retail fonts include Feijoa, National, Tiempos and Founders’ Grotesk. The Klim Type Foundry markets its typefaces exclusively through Village.