Mathaf Arab Museum of Modern Art open in December 2010 in Doha, Qatar, the museum features contemporary Arab art and holds events that celebrate art by Arab artists. The identity design by the Wolff Olins features two custom typefaces.

The primary typeface used throughout the identity system is Mathaf by Pascal Zoghbi of 29 Arabic Letters. More specimens of Mathaf can be found on the 29 Arabic Letters blog.

“An ultra thin font lends “Mathaf” a contemporary corporate image. A strong tension materializes when the curvy pen strokes meet up with the sharp cuts and corners of the letters. A hybrid modern Kufi-Naskh Arabic letterforms complement an edgy lowercase Latin letters to present a unique bilingual Arabic–English type.”

A companion display typeface, Mathaf-Script was commissioned from Tarek Atrissi Design in The Netherlands. The display script references the handwritten forms of both Latin and Arabic, creating a script that is vibrant and spontaneous.

Brand New has an in-depth look at the complete identity system here and here. The custom typeface by Pascal Zoghbi can be seen in use on the Mathaf website.

Pascal Zoghbi, Arabic Type Designer and Typographer, is the founder of 29 Arabic Letters, an Arabic Type Design and Typography firm in Beirut. His design work ranges from creating new Arabic fonts, corporate identities and print publications. In 2006 he graduated from the Type & Media course at The Royal Academy of Arts in The Netherlands with a Master of Design. Since 2006, Zoghbi has been teaching typography and type design courses at graphic design schools in Lebanon; at the Lebanese American University LAU, and the American University of Beirut AUB.

Tarek Atrissi has worked and studied in Lebanon, The Netherlands, Qatar, Dubai and the United States. He Holds a BA in Graphic Design with distinction from the American University of Beirut; a Masters of Arts in Interactive Multimedia from the Utrecht School of the Arts in Holland and an MFA in Design from the School of Visual Arts in New York.