In 2001, Pentagram’s Michael Beirut commissioned New York-based studio Hoefler & Frere-Jones to create a custom typeface for the New York Jets. To create the new typeface, H&FJ extrapolated elements from the original 1960s logo. Nitro is a very bold, heavily slanted (28 degrees!), uppercase-only sans serif that conveys the speed, skill and determination of one of the league’s most dominant teams.
The font is used on everything from venue signage and tickets to promotion and merchandise. Nitro also appears throughout the New York Jets Training Center in Florham Park, New Jersey where it is used to create graphic slogans such as inspirational speeches, abstracted patterns in stairwells, the team’s Wall of Fame and the nameplates on the player’s lockers.
6 comments
jj says:
May 2, 2011
Dominant font yes, less dominant team though…nice work H&FJ
Luke Jones says:
May 3, 2011
The font works really well. I think it looks like a bunch of people running down a pitch.
Luke Jones says:
May 3, 2011
I meant typeface, someone kill me.
Jeff Rayfield says:
May 3, 2011
ON the mark, super job!
Colin M. Ford says:
May 7, 2011
Even though Jet has been around for a while, I was never able to find big enough photos to see it in action, so thanks!
I dare say that the area of “super black” has been explored over and over again, but the area of “super slanted” has remained more or less uncharted. More, please!
Cody Jankowski says:
Aug 11, 2011
Have been trying to find this font for years. Any download?