Continuing with the the theme of custom lettering in the food industry, here we have a small project completed for a rebranding of Bistro, a café located within Art Central in downtown Calgary, Alberta. Sometimes five letters is enough to capture the essence of a restaurant, in this case, a cozy neighbourhood café and bar.

The deco-moderne inspired lettering was completed by Janine Vangool of Uppercase (whose headquarters is also located within Art Central) and was completed in both a solid and a shaded version. Another geometric sans — in this case, Futura — makes a logical pairing for the remainder of the brand materials.

progress sketches