Ryan Rhodes (aka Bigger than Giants) developed an original typographic solution for a rebrand of Johnson’s Organic Farm from Austin, Texas. Various shapes and densities of wood were stamped to create individual modular components. From these stamps, words and images were assembled to build the brand’s wordmark, logo and supporting imagery.
Unique yet relatable, the results have the warmth and imperfect charm that lovingly suggests this produce was the results of hardworking, resourceful hands.
typography in use on packaging and transport materials
words and images applied to canvas tote bags
For more information about the rebrand of JBG, and more applications of this graphic system, visit Brand New.
2 comments
alanna says:
Jan 13, 2011
love this type. super appropriate for the brand i think.
Rock Langston says:
Jan 14, 2011
Love this! The possibilities for building on it are evident in the printed bags. Totally suits the product. The client should be beyond pleased! This tomato likes it a lot.